How Car Companies Are Trying to Win Back Millennials

If Millennials are too busy taking selfies to care about cars, then perhaps an ability to snap selfies in cars could lure them back? That’s the insight of Loumidi’s app, and it’s this third trend—tech obsession—that the VW Electronics Research Laboratory I’m touring is meant to address. Based in Belmont, California, ERL is just a 20-minute drive up Route 101 from the campuses of Facebook, Google, and Apple. VW has decided that if it can’t beat the smartphone set, it will join them; indeed, it works hand-in-hand with several nearby companies, even having one employee embedded full-time with the chipmaker Nvidia.