How apps are changing the way we travel: the future of in-car traffic and navigation services

Hans-Hendrik Puvogel, general manager of INRIX Europe, discusses the factors that are driving in-car traffic information applications and where the automotive navigation industry is heading.
Gone are the days of relying on the radio for scheduled traffic information updates. In today’s fast-paced and digitally advanced world, consumers have become accustomed to having a wealth of information instantly available at the touch of a button. Today’s traveler has access to information from a plethora of sources, from sat-nav to the web and from tablets to smartphones, all of which can provide a regular stream of traffic and travel information on-demand.