Google providing car insurance quotes in latest expansion

Google is probably using its auto insurance comparison service to learn more about how the industry works so it can eventually underwrite and sell policies on its own, said Forrester Research analyst Ellen Carney. “They are getting all the data that they need to do it,” Carney said. “I think there is definitely more to come here.”
A Google spokesman, however, said the company has no plans to sell or underwrite insurance.