BrightDrop, a new business from Detroit’s General Motors Co., has partnered with the University of Washington Urban Freight Lab, the Seattle Department of Transportation, REEF, Coaster Cycles, and AxleHire to launch a zero-emission last-mile delivery pilot in Seattle’s Uptown neighborhood…

The Seattle Neighborhood Delivery Hub will allow for last-mile solution providers to quickly test new technologies and vehicles, an important part of Seattle’s goal to reach 30 percent of goods delivery to zero emissions by 2030.

The hub is equipped with an array of sensors that provide detailed data regarding activity. Hub sensors are provided by the University of Washington’s STAR Lab, a research facility for intelligent transportation systems (ITS) theories and applications. This data will be analyzed by the Urban Freight Lab to evaluate energy reductions and provide feedback for all participants as they work to improve their products and operating models.
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