The automaker claims it’s the first time a car company is giving developers a shot to work on their apps in a real production vehicle this early in the process. The friendlier, more open platform could turn the GM dashboard into a new space for connected car innovation — if it catches on with developers.

“By introducing GM Dev Client, we’re giving developers the missing link they need to finalize their applications,” said John McFarland, director of Global Digital Experience in a release.