The new hands-free city driving product is called Ultra Cruise. Doug Parks, vice president of global product development at GM, expressed the brand’s vision for this technology. He views it as an evolution of Super Cruise that would cater to urban drivers. “Ultra Cruise would be all of the Super Cruise plus the neighborhoods, city streets, and subdivisions,” he said. “So, Ultra Cruise’s domain would be essentially all driving, all the time.”
GM’s Ultra Cruise would make the automaker’s lineup more competitive with rivals that currently offer (or will soon offer) hands-free driving technologies. It would also give Tesla’s Autopilot advanced driving system a run for the money, as Reuters pointed out.
Per The Detroit News’ Henry Payne, Ultra Cruise is expected to have a more gradual release compared to Tesla’s hands-free system. Guidehouse Insight auto analyst Sam Abuelsamid estimates that GM will unroll Ultra Cruise in 2023, the year that V2X infrastructure is expected to launch.