“OEMs face a huge communicative challenge in convincing their reluctant customers about autonomous driving,” noted Wolf-Dieter Hoppe, associate director of the automotive practice at global consulting company Arthur D. Little. He pointed out that the firm’s Global Automotive Mobility Study discerned that consumers are “very skeptical” concerning the vehicle industry’s biggest trend, autonomous driving, especially in major markets. Little’s poll found that just 29% of respondents in the U.S. intend to use an autonomous car, while 30% “have doubts” about the technology and 40% do not consider using AVs a possibility.