Organizations seeking to further the autonomous vehicle need to focus on proving their technology through micro-automations. Automated vehicles are unproven on a grand scale — where a digital agent is operating the entire vehicle — but automated processes in cars are becoming more common and trusted in the general public. Through the proliferation of brake-assist technology and automatic parking, the idea of giving away control to an AI becomes more palatable.

In Myplanet’s two-part survey of people across the United States, 56% of respondents indicated that they were comfortable with automated technology such as lane departure assistance and 47% with automatic park assist. These small iterations of autonomous technology are where trust is earned.

Task-oriented driver aids are the path to proving the utility of autonomous vehicles, Cottrell said.

By augmenting drivers, rather than replacing them, the automotive industry can take a large step forward in earning the trust of the wider market.
More>>