Four in 10 drivers unaware of how connected their car is

Consumers are still in the dark about the benefits of car connectivity with four in 10 drivers (39%) unaware that these features exist in their own vehicles. New research from TNS and the BearingPoint Institute, which surveyed 3,700 connected car owners in Europe, shows there is clear excitement about connected cars, in particular navigation, driver assistance and in-car entertainment. Almost six in 10 respondents (59%) saying that connected features influenced their choice of vehicle and 32% saying it was an important criteria at purchase.