Ford’s ‘Smart Mobility’ Is Still A Long Way From Profitable

No one expected the road to what automakers call “new mobility” to be paved with instant riches.

In its first-quarter earnings, Ford Motor reported it lost $102 million during the period on its Smart Mobility segment. During a January presentation to analysts the company said that segment lost about $300 million for all of 2017.

This comes as Ford is exiting such unprofitable businesses as small and midsize car production in North America, and re-evaluating whether it should remain in South America or Europe.

Ford deserves credit for the transparency about its sizable investments in self-driving cars, ride-sharing, shuttle services intelligent highways and multi-mode transportation. Rival General Motors Co. has been perceived as a leader in these areas without sharing the related impact on its bottom line.
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