“The location at [London] Here East will allow us greater collaboration and the out-of-the-box thinking needed to tackle the urban transport challenges of tomorrow. We will also be ideally placed to build on existing partner projects and have access to London’s world-class digital talent. Both will be key as we build towards our ambition of being a global leader in mobility [technology].”
It would appear that Ford’s continued pursuit of mobility technology is a means by which it can stay relevant in an automotive world being shaken-up by the likes of ride-sharing companies such as Uber and its experimentation with driverless cars.