Volkswagen has moved from making news for a diesel emissions scandal to making headlines about its aggressive pursuit of electric technology and a commitment to a more sustainable future.
The automotive landscape is shifting more quickly than ever from sales in Western economies to emerging markets. In the U.S., younger consumers don’t run out and get driver’s licenses like their elders. And aging consumers don’t buy lots of cars. Growth potential is limited.
“Plus, we have an interesting political environment in the U.S. and Germany,” said Tim Zak, director of the Institute for Social Innovation at Carnegie Mellon University. “Business doesn’t like chaos, whether it’s trade issues or tariffs or a variety of things. It puts a fog around the environment.”