Now, Ford is trialling connected vehicle technology using geofencing – a virtual geographical boundary – that could one day do away with the need for speed limit signs completely. As well as potentially making streets safer for other road users and pedestrians, Ford’s Geofencing Speed Limit Control system could help drivers avoid inadvertently incurring speeding fines and improve roadside appearances.

“Connected vehicle technology has the proven potential to help make everyday driving easier and safer to benefit everyone, not just the person behind the wheel,” said Michael Huynh, manager, City Engagement Germany, Ford of Europe…

In Europe, up to 29 per cent of road fatalities are pedestrians and cyclists, depending on the country. Setting up 30 km/h zones is considered one of the key measures to reduce the risk to pedestrians in urban areas, as drivers have more time to react and the impact speed is lower.

Driver assistance technologies such as Ford’s Intelligent Speed Assist and Adaptive Cruise Control with Stop & Go already help ensure drivers do not exceed speed limits.