Ford Embraces Car-Sharing And Electric Bikes On A Crowded Planet

Ford Motor Co. will test new car-sharing programs and foldable electric bikes inside its vehicles as it seeks new ways to adapt to global congestion and changing consumer attitudes. The projects emerged from a series of 25 mobility experiments Ford launched last January to better understand consumers’ mobility needs around the world. “We are now moving from experimentation to implementation,” Ford Chief Executive Mark Fields told journalists Tuesday in San Francisco. “We have learned a lot in the past six months and now are ready to put insights into action. Our goal is to make people’s lives better by helping them more easily navigate through their day, address societal issues and, over time, change the way the world moves.”