Ford Challenges Uber With EV Car Sharing, Premium Minibus

As part of its 25 “Smart Mobility” initiatives announced at the International Consumer Electronics Show in Las Vegas, Ford is merging the car-sharing services trend with energy-efficient electric vehicles through its “Rapid Recharge & Share” experiment and its “Dynamic Social Shuttle” experiment aimed at challenging ride-share services such as Uber. The Ford minibus would serve up to 10 passengers at a time and can be controlled via smartphone application.