The session will focus on how state, local, and regional agencies have raised the profile of pedestrian safety issues and launched programs to prioritize pedestrian safety as a focus area and influence cultural changes within their agencies and departments. Panelists representing a variety of agencies will describe how pedestrian safety became a priority, the ways in which their departments have begun to shift attention to this issue, and how other agencies can follow a similar path to prioritize pedestrian safety issues. The webinar will focus on what agencies have done to shift priorities and influence agency-wide culture, including information about programs and policies that have resulted from this culture change. Panelists will include Billy Hattaway (Florida Department of Transportation), Kevin Kokes (North Central Texas Council of Governments) and Chava Kronenberg (San Francisco Municipal Transportation Agency).