Europe Is Poised For A Revolution In Road Safety While The U.S. Lags Behind

Recently I wrote about the important gains we’ve made in the last 20 years with the advent of Advanced Driver Assistance Systems (ADAS). I noted that at its current level of adoption, increasingly yearly, ADAS will have a significant role in bringing down crash rates in the future, far more than the rise of fully automated driving. Now, thanks to European regulators, equipping tomorrow’s cars with ADAS is about to get super-charged. By contrast, the USA will for the most part leave crash avoidance tech adoption to decisions made by automakers and the buying public. Which is the best way? It depends on your perspective.

The good news is that crash rates will go down. But at what pace? There are two fundamental factors: market and regulatory. Europe has long led the way with a regulatory approach to increasing safety. For decades, European transportation officials have been setting ambitious goals which have guided road safety policy.