Enterprise Picks Up a Partner in First Driverless Car Foray

The privately held company will manage the upkeep and servicing of autonomous vehicles in an upcoming ride-hailing fleet designed by startup Voyage. It’s a small deal, involving about 12 vehicles. But the partnership gives Enterprise an entry point into driverless cars, a technology that could radically transform its main business.

Autonomous taxis are seen as a threat to the rental-car business because travelers are already substituting their vehicles for human-powered rides from the likes of Uber Technologies Inc. Enterprise rivals Avis Budget Group Inc. and Hertz Global Holdings Inc. see autonomous fleet management as an interesting new business and have already cut deals with tech companies to manage self-driving fleets if and when they roll out.