Driverless Cars Will Transform The Consumer Relationship With Businesses

Earlier this month, in Why Google And Others See A Future With Driverless Cars, I gave an overview of the computer-driven cars that will soon be entering the market, and those that have already been successfully deployed.
But in order to fully understand the implications of driver-less cars, we have to look more closely at how the technology works, and what it will mean not only for passengers, but for the industry at large. Let’s consider these things in the context of Google’s self-driving car.