Driverless Cars For $10,000? This Startup Is Challenging Google With A Simple Sensor

As of Monday, Cruise is taking pre-orders for 50 units of its RP-1 product, and says it will start installing them in cars early next year. One caveat: the system only works on Audi A4 and S4 vehicles, but Cruise is working towards making its technology compatible with other car manufacturers too…
Vogt refers to his product as a “highway autopilot.” To work, drivers take their car onto the highway and onto the lane they want to be in, then they push a button for the system to take control of the accelerator and brake pedals, along with the steering. Drivers can then turn the system off in several different ways, including by tapping the gas pedal or by taking control of the steering wheel.
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