Domino’s Is Ready For Driverless Future, But Future Isn’t Ready Yet

One of the most innovative “mobility” companies in the world has been its largest pizza maker…

But Domino’s has changed its strategy in another area of mobility where the company also blazed trails. After experimenting a few years ago with an autonomously controlled Ford Fusion delivery vehicle, the fast-food leader based in Ann Arbor, Michigan, has backed away for now from further experimentation with driverless delivery vehicles. This move generally follows a retreat by many automakers from hot pursuit of being able to introduce a legitimately driverless vehicle in the next few years.

“The only thing holding us back is the AVs themselves, and their ability to be broader in scale,” Domino’s CEO Russell Weiner told me recently. “And when they are in that space, we’ll be ready. You’ll need not only the auto industry but also government regulation to be on board.”