Digital mapping giant HERE moves into asset tracking

This is HERE’s first major effort to leverage its core mapping and location technologies to move into other markets. HERE Tracking is built on the company’s Open Location Platform, which uses satellites, cameras, and cell towers to collect the data it sells and licenses to clients. The move is a natural extension of HERE’s core business, and could prove lucrative, as Mobile Experts projects that the device cloud services market related to asset tracking applications will triple from $2.2 billion in 2016 to $7.5 billion by 2022.  More cloud platforms targeting asset tracking applications will provide a boon for companies looking to leverage the wide range of asset tracking technologies on the market. Blackberry recently scored a new partnership with Fleet Complete for its Radar IoT tracking solution for freight operators, while mapping giant TomTom offers an asset tracking service in partnership with Microsoft’s Azure public cloud business.