Determining the Feasibility of Shared Mobility Services in Low-Income, Rural Areas

In a study on the “opportunities for shared use mobility services in rural disadvantaged areas,” senior researcher Caroline Rodier, of the Future Mobility Initiative at the University of California, Davis. and her team found that while the ridesourcing model may never be as widespread and self-sufficient as ridehailing in urban cores, there is potential to reduce transit costs and reinvest the savings in shared mobility. TNCs often will not go into these communities on their own and would look for public partners to share some of the risk. For those looking to contract with ridesharing companies, they ought to think about how they can motivate drivers and change the traditional fare structure to be more beneficial.