When it comes to encouraging more people to use public transport what can be done? Recent figures from Transport for London (TfL) suggest that people are actually making fewer tube, bus and train trips while traffic volumes are increasing, if only marginally, so what needs to happen to drive down this seemingly growing dependency on private vehicles?

According to Johan Herrlin, CEO, Ito World, the key to encouraging this is to provide good and accurate data, so that people will start to put their trust in alternative modes of transport.

“There’s a mobility revolution taking place in in urban transportation which is being driven by the availability of smart phones,” explains Herrlin.
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