Could these simple ideas boost bus ridership?

Last May, the transit app Citymapper announced that it was putting its data to use by launching a bus service in London. The idea was that by studying the transportation habits of its users, the tech company could design an experience that would better serve riders. Almost a year later, the tech company is reporting on how well it worked.

To start, Citymapper’s Smartbus provided a well-designed, well-branded, tech-forward experience for riders. In addition to brand-new interiors, the buses had USB ports in the seats that lit up when people plugged into them, and large, full-color screens for sharing route and stop details.