Consumers have big appetite for Apple Car

Market research and consulting firm Morpace polled more than 250 U.S. owners of hybrid or electric cars for its study. It asked them about their interest in a car that Apple is rumored to be developing for release by 2020. The results showed that 9% are “extremely likely” to buy the Apple car, with 25% “very likely” and 43% “somewhat likely” to purchase it. The rest are “not very likely” to purchase the Apple Car (13%) or “not at all likely” to buy it, Morpace said. The vast majority of consumers expect the design of an Apple electric vehicle to “be better” than other electric vehicles (79%).