Connected car users demand parking, traffic apps

Parking and traffic apps topped a list of the most in-demand services for connected cars, despite automakers’ attempts to promote commerce experiences, Strategy Analytics found.

In a report, the analyst company said users wanted apps which provide information “immediately relevant to the driving task”, including parking assistance and traffic alerts. Pay for parking guidance was particularly in-demand among users in Europe and China.

App use cases which enabled in-vehicle commerce, such as placing a food order, making a reservation or shopping were the least desired.