Colorado Transit District Taps Tech to Improve Ticketing Experience

A Colorado transit agency continues the march toward making the ticketing process both easier, and at times cheaper, for riders.

Mountain Metropolitan Transit (MMT) in Colorado Springs has adopted new technology, in the form of a new digital app and in-vehicle hardware from Masabi to smooth the ticketing process and ensure riders do not pay more than they should.

Systems like this one are able to deliver “enhanced fare equity,” said James Gooch, head of marketing at Masabi. “And that is why we are seeing huge demand in the market, whether that be for a complete solution with smart cards, mobile app and contactless bank cards, or as a stand-alone module.”