CMU: Car-Sharing Won’t Kill the Auto Industry

A team of researchers at Carnegie Mellon University in Pittsburgh is working on a model to measure the impact of car sharing for automakers and consumers. Their early findings are surprising. It turns out that peer-to-peer car sharing can actually help automakers sell more cars. For the car company, Abhishek says, “it doesn’t have to produce as many goods as it did earlier, but people are willing to spend a lot more money.”