City Launches New Campaign To Get Drivers, Pedestrians To LOOK!

The campaign features pavement markers, with eyes drawn inside the “O’s” in the word “LOOK!,” painted in crosswalks at 110 intersections across the city. Ads catered to drivers and pedestrians will also be plastered on city buses, bus shelters, phone kiosks and other outdoor placements reminding people to “drive smart” and “walk safe/cross smart.”