There are advertisements plastered over virtually every edifice, structure or public transit vehicle these days, so why should a portable bike station be any different? When the New York City bicycle sharing program officially kicks off in July, New Yorkers will see financial services giant Citi’s name on virtually every street corner. That’s because the company is putting roughly $42 million into sponsoring the rollout of the program over the next five years, according to a spokeswoman for the non-profit that’s running the program, Alta Bicycle Share.
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