Chevy lowers pricing for 4G plans in ultra-competitive connected car market

The paid plans are in addition to Chevy’s free basic plan, which includes advanced diagnostics, dealer maintenance notification and app-based features such as remote start and door locking and unlocking.
“As more people embrace the technology, it brings down the cost of entry for all users,” said Laura Keck, OnStar’s subscriber marketing strategy manager, in a prepared statement. “With these lower prices, we expect even more customers to use 4G LTE connectivity during this busy summer driving season.” But the price-cutting comes amidst ever-increasing competition in the burgeoning connected car market.