Ford global marketing chief Jim Farley told reporters at the Los Angeles Auto Show that the automotive and technology sectors are “at a tipping point” where they need to work together better than they have to speed the roll-out of the services in cars that allow consumers to drive safely and interact with their favorite apps or other technologies.
“The car companies have to change and the tech companies have to change,” he said to industry officials at the auto show. “For the car companies, it’s pretty clear that the mobile digital economy is not in our hands.”
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