It’s clear that Uber views its service as capable of delivering more than just A-to-B transportation, and its competitors haven’t been blind to these opportunities, either. In fact, Uber’s main rival, Lyft, might be a hair’s length ahead of them in the race to become a truly connected commerce platform,Fortune reported. Not only has Lyft managed to score a partnership with Justin Bieber where riders can receive the pop idol’s new album at a discounted rate if they choose to ride through Lyft’s “Bieber Mode,” but the Uber competitor managed to secure the rights to an exclusive relationship with Starbucks that, though details are still scarce, could see riders’ coffee orders arriving in the same cars they hail.