Micromobility giant Lime is launching a program that the company says will turn its riders into activists for comprehensive street safety in their unique places — an unconventional move that some are greeting with optimism, but some are greeting with questions about the influence of corporations on the movement for street safety.

The Lime Action program will use in-app communications, emails, and other tools to prompt scooter riders to get involved in street safety campaigns — and the company was careful to stress that it would take a wide lens on how it defines the word “safety.” Lime will partner with locally focused organizations to decrease traffic violence, increase environmental sustainability, cultivate social and racial justice to connect riders with coordinated actions specific to their region.
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