Should we expect the car makers to deliver better results than Google, given their superior knowledge of the driving experience? Or will Google and other information managers come out on top with software and sensors that Ford and Nissan never thought of?
I think the truth lies in between Silicon Valley and Detroit. There’s a place for deep insights in what makes the cars tick, and how drivers relate to their surroundings. But you can’t ignore the data manipulation side of the equation, either. Managing physical objects at highway speeds based on computerized sensor data is an incredibly hard problem.
So the best solutions will have to come from partnerships across the computing and automotive sectors. The Google-Audi-Toyota trifecta is exactly the right idea.
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