Calif. Regulators Challenge Rideshare Hotline for Seniors

A rideshare-facilitating startup servicing senior citizens may finally see its almost year-long appeal of a $10,000 fine issued by the California Public Utilities Commission (PUC) dismissed by the governing body.

GoGoGrandparent (GoGo) provides a toll-free number for people in the U.S. and Canada to call and request an Uber or Lyft. The startup uses software to interface with the rideshare apps and adds a 27-cents-per-minute fee that is tacked onto the fare.

The company, started by Justin Boogaard to help his grandmother order an Uber ride, has tens of thousands of users, most elderly or blind, and has made millions of ride requests. But, then in February the PUC slapped GoGo with a $10,000 fine and stated the company needed to apply for a permit as a for-hire transportation service.