Technology analyst Alexandra Samuel says the car rental industry needs to catch up: People don’t want to be locked into a reservation days in advance. They want convenience (an app that knows your credit card number, not a form that makes you type it); they want to write emails in the car.
Samuel says incumbent companies — take Hertz, for example — should consider offering rentals that come with drivers. And she asks, “Why do I have to go to a Hertz parking lot and pre-book and make sure there’s a car there? Why can’t I just use a Hertz app and find a Hertz car anywhere in the city?”