BMW wants to make you FEEL THINGS with its new AI assistant

The iDrive 8 system uses natural language processing, gesture control, and machine learning to supposedly connect the vehicle and driver in more intuitive, personal, and emotional ways.

The most techy feature of all is the BMW Intelligent Personal Assistant, a kind of AI human that lives in the dashboard to help with all tasks related to driving. It can control the AC, music, heating, ambient lighting, and driving modes, automatically or with driver input…

In reality, the system will take into account driving conditions before it attempts to engage with passengers, expect it to stay quiet at busy intersections, and speak up when it’s safe to do so. It will also crank up the AC when it’s hot outside, or turn up the heat when it’s cold.