BMW showcases new EV models in Super Bowl ad

BMW will show off its i3 electric vehicle model in a Super Bowl ad this weekend. BMW said it wants to change the perception of EVs on the road and make it clear that alternative vehicle technology will soon become as accepted and used as the Internet. “We are right on a tipping point of sorts, [where] electric mobility will tip over and become a lot more mainstream than it is today,” BMW’s Trudy Hardy said.