As the North American Bikeshare Association begins its annual conference in Austin, Texas, participants will be focusing on social equity. Freedman predicts that in the next couple of decades, most people will not be driving, nor will they own their transportation. “People will be mode agnostic,” she went on. “What an individual cares about is getting from point A to point B the fastest way possible, the least expensive way possible, with the most comfortable experience.” Users will mix bikeshare, walking, public transit, and rideshare every week — and maybe even every day.
“You’ll see all of the modes intertwine,” Freedman said. “And that will be made possible by better tech that allows a single payment for all systems.”