Big Data, Analytics and a New Era of Efficiency in Government

Buy something from Amazon and you will soon find the online retailer telling you what other products you might like. Linger too long on your preferred cell provider’s website for new phones and you will quickly encounter a live person to chat with online about the options. Each day, companies of all sizes discover new ways to gain customer insights that allow them to target products and services with unprecedented specificity.
This same technology can fundamentally change the way government operates, breaking down hierarchies and silos, enabling preventive action, incorporating citizens into every aspect of governance and increasing overall efficiency. Data analytics offer us unprecedented opportunities to improve the effectiveness of government.