While Baidu brings significant resources to the table in this market, it’s on a collision course with ride-hailing giant Didi Chuxing. As a massive search company, Baidu can leverage its background in AI, machine learning, and mapping, which are necessary components of self-driving vehicles. The company’s name recognition could also help it to attract customers. On the other hand, it will be a challenge for Baidu to take on Didi Chuxing, which is one of the world’s largest ride-hailing companies that’s also aggressively developing self-driving cars for the Chinese market.