Experts say people need time to get used to seeing driverless vehicles on the road, even if the cars are identifiable only by the hardware stacks on the roof. The companies also have to convince the public that self-driving vehicles are safe for passengers.

“There are things that make people feel comfortable,” said Ian Sage, chief engineer of innovation at Grand Haven-based automotive design and technology solutions company GHSP. “We were so focused on proving out the technology that we’re just now adding other features for the user experience. That’s what will be needed to get more adoption.”
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