In the 1960s, Chrysler ran a campaign for its Imperial model, advertising it as “foot-less driving” said Daniel McGehee, director of the National Advanced Driving Simulator and associate professor of industrial and systems engineering at the University of Iowa. How is it foot-less, you’re wondering?
“Cruise control,” said McGehee. “In the mid 1960s, the Imperial was heavily marketed towards women, inferring you won’t run your stockings if you drive this car.”
Today’s vehicles equipped with advanced driver assistance systems are not advertised as foot-less, but even more misleading, “driverless,” which implies that the occupant doesn’t have to, and perhaps shouldn’t, pay attention to how the vehicle is acting, which McGehee said, couldn’t be further from the truth.