Aurora explains commercialization focus on trucking industry

Sterling Anderson, co-founder and chief product officer at Aurora, said in a prepared statement that trucking will prove the company with the best path toward getting to market quickly. In a Tweet on the subject, Anderson said the company is looking at product paths that include everything from middle mile to last mile to mobility services.

“If you can swing this technically, it allows for an elegant transition from the largest market (today) with the best unit economics and lowest level of service requirements to smaller, but rapidly growing markets with more challenging unit economics and level of service needs,” Anderson wrote in the tweet.

Interiano echoed this thought, saying that while Aurora plans to commercialize its tech in the trucking industry first, the company does see its tech being used in deployment applications across a wide variety of industries.