Aura wins $25,000 and Business Bout

A pair of Carnegie Mellon University industrial design students want to make the city’s streets safer and more beautiful, and they aim to do it one bike at a time.
The duo behind Aura took home the $25,000 Business Bout for their idea to put LEDs on bikes.The lights not only illuminate the bicycle on the street, but they turn from red to white depending on speed…

The Business Bout was sponsored this year by the Urban Redevelopment Authority and the team got their giant check from Mayor Luke Ravenstahl on Thursday night at the grand opening celebration of the Hustle Den, an incubator space where the team is working.
It’s also the latest project by the nonprofit Thrill Mill.
Bobby Zappala, CEO of Thrill Mill, said Aura stood out from the 150 applications received because it was a good idea that was in the right phase of life.