Audi setting up a subsidiary dedicated to self-driving car tech

As for its driverless ambitions, Stadler tells the paper that “this is about a robot car that may not even need a steering wheel or pedals, so it’s ideal for urban traffic,” but adds that Audi is still looking for its dance partner when it comes to developing the necessary tech. We’ve seen a lot of car companies pairing up with carriers, software-makers and other tech-specialists in developing their advanced car roadmap, and Audi seems to want to lean on someone with more expertise, too. Audi is already working on self-driving tech, even without a dedicated subsidiary to do so: Its piloted driving project recently made headlines for including subtle, human-like cues to other drivers of its intent to change lanes, by drifting towards lane markers prior to initiating a merge.