Audi Design Chief Details ‘Project Artemis,’ Future Premium Autonomous Vehicle

The vehicle in question is in a super-high-premium segment, according to the designer, and its use case is long-distance traveling. “We will come up with a radical new concept. This car looks completely different,” Lichte said. At its core, it will be an autonomous vehicle that would remove any need for controls, and that gives the designers at Audi the ability to pursue a new approach to how a car should look.

Rumors have circulated that the vehicle being developed under Project Artemis, which is being helmed by former Porsche race-car engineer Alexander Hitzinger, is code-named Landjet. Whatever the internal name, the vehicle is expected to be unveiled in 2024 and will be based on the modular PPE EV architecture developed by Audi to be used in Audi, Porsche, and Bentley vehicles.