App-based ride service launches for Columbus community

Central Ohio Transit Authority (Cota) has announced an on-demand shared microtransit pilot programme in partnership with mobility developer, Via.

Called Cota Plus, the new service is available in Grove City, a community outside of Columbus experiencing rapid growth and increased need for connections to Cota’s other existing fixed-transit system.

Development of the Cota Plus app comes after Columbus competed against 77 cities nationwide to win the US Department of Transportation’s smart city challenge. The department tasked Columbus with developing an “integrated, first-of-its-kind smart transportation system that would use data, applications, and technology to help people and goods move more quickly, cheaply, and efficiently”…

“There is increased demand for greater mobility options across many of our Central Ohio communities, including Grove City,” said Joanna Pinkerton, president/CEO of Cota.